Breadwinners is a charity that aims to help young, unemployed people in London learn how to run a business.
The charity works by enabling young people to run their own daily bread delivery service, providing them with a delivery bike and trailer, a baker, training and financial support. Each 'breadwinner' can choose a bespoke bread trailer to promote the initiative.
We worked with founder Marika to create the logo and brand identity that was to be used across all platforms, this included the website, bread bags and bike trailers.
The logo is a neat combination of an arrow to represent the delivery service aspect, with ears of wheat as part of the arrow drawing to suggest the fresh, top-quality artisanal loaves, provided by partners such as Gail's Bakery and Celtic Bakers.