We were commissioned by Carhartt to create a series of large-scale, branded POS sculptures to appear in-store, to represent their workwear ranges.
We created the piece in recycled wood to express the hard-wearing and authentic nature of the Carhartt brand. The POS pieces replaced the models in a series of photoshoots, framed within various everyday urban and natural environments, to create a set of posters with an ingenuous, candid feel, for use in brand materials and advertising.
"It’s always a pleasure working with Bread Collective. They listened to what we needed and came up with a practical but creative solution that’s also visually eye-catching."
– Marvin Javier, MD, Carhartt Uk