We were commissioned to design and build the theme for the back stage VIP tent at Lovebox Festival in London’s Victoria Park. We took inspiration from New York loft spaces and East London pop up bars. We juxtaposed reclaimed wooden crates with vintage light bulbs and large laser cut wooden type to achieve a raw but premium feel to the tent. Part of the build included areas for brands such as Urbanears, Cambridge Satchels and Carolina Herrera to display their products, each space had to reflect the brand DNA.
"The team at Bread were professional, resourceful and creative in their approach to delivering a challenging brief for the pop-up activity backstage at award winning London festival, Lovebox. Servicing an eclectic mix of fashion and lifestyle brands, they set the scene for the unforgettable experience enjoyed by all in attendance. You simply MUST work with them."
– Ayesha Martin, Lovebox