VITAMIN WATER / SHINE BRIGHT STUDIO
We were invited by Vitamin Water to create an interactive installation in their Shine Bright Studio on Brick Lane, East London. We jumped at the chance to be a part of this unique space featuring alongside other creatives such as James Lavelle and Christopher Raeburn.
Taking inspiration from the Razzle Dazzle WW1 camouflage ships the idea involved hiding large three dimensional letters in the patterned surfaces of the gallery space. The interactive element came from viewers being encouraged to take a photograph with their flash on, this in turn bounced back light from the 3m reflective strips we had mounted on specific parts of the pattern revealing the word 'FLASH'.