As part of our Bread Collective mailer we decided to screen-print our own, pun-tastic tea towels! Whilst it can be frustrating and time-consuming printing large quantities of anything, it's still a great feeling when you lift up your screen revealing your final, perfectly registered (well almost) layer of glistening paint.
Craftsmanship is something that interests us greatly. When you move away from your mac and pic up a brush or squeegee you leave behind Facebook, Twitter and other such distractions, it can be almost meditative. Mistakes can't be corrected by simply pressing ⌘Z (although I do sometimes try and do this in my mind!) so you are forced to concentrate.
I remember talking to Joel Bukiewicz of Cut Brooklyn once. Joel makes the most beautiful knives and is the definition of a traditional craftsman. His type of work is more dangerous than most and it is this danger that means that you tend not to make a mistake more than once. It's an extreme but perfect example of the concentration needed when producing work in a more traditional way.