'Paint the Town' is an initiative funded by the London Borough of Barking and Dagenham (LBBD) to improve the appearance of Barking Town Centre.
Over the last few months we have been liaising with the good shop-owners of Barking and painting chosen participant's unloved and often dilapidated shutters.
The content and typographic aesthetic is inspired by throw-away advertising posters and promotional scrawling that we were inundated with when walking round Barking town centre. 'Amazing Deals', 'Best in...' and other such slogans lose their credibility when viewed on mass so by reinterpreting these words and phrases we hope that they might regain some of their intended meaning and have a positive impact.
We also wanted to champion brush stroke and marker scripts that are commonly used on this sort of promotional material. Deemed 'bad taste' by many – little thought goes into their selection. They are placed haphazardly and often squashed or distorted. The text and design is unconsidered but this can often result in interesting and unusual results and we wanted to reference this spontaneity and humour when painting the shutters.
The project is coming to a conclusion so look out for it on our website in its entirety very soon.
In the meantime you can find out more about the project HERE.