We were unbelievably excited to head off to LA for the first ever PUFCAL and it delivered on all fronts.
The event was held at the Grove and as always featured the best of the best menswear, accessories, food and drinks. It also boasted stunning views and glorious Califonian weather.
We created the identity for the event including all the signage and onsite graphics. We also installed an anamorphic PUF logo and built a 20m wooden homage to the iconic Hollywood sign.